The fleet of BMW and MINI plug-in hybrid and electric vehicles will, for the third consecutive year, be a symbol of sustainability at the Acciona Open de España presented by Madrid, which takes place from 12 to 15 October at the Club de Campo Villa de Madrid. The fleets of both brands will play a fundamental role in the promotion of sustainable mobility at one of the most relevant sporting events in the world.
The championship, a leader in sustainable initiatives, has been part of the PGA European Tour since 1971. This year, it is back and raring to go thanks to the BMW Group and a joint effort to promote greater decarbonisation at the championship and to contribute to the wellbeing of our planet. In fact, last year, the BMW Group reached a significant milestone by saving 8.7 T of CO2 at the tournament, a reflection of its fundamental role as a promoter of sustainability at an event of this calibre.
The 2023 edition will employ a total of 40 BMW vehicles and 5 from MINI, which will together make up the tournament’s official fleet and provide electric mobility at the championship. The vehicles also have a DGT ‘0 Emissions’ label, again demonstrating the BMW Group’s firm commitment to sustainable mobility.
Over these three days, the players and fans will have a chance to enjoy some of the Group’s state-of-the-art models; the BMW i5 M60, the first BMW XM and they will be able to get a first glimpse of the recently launched Electric MINI Countryman. As was the case last year, a hole-in-one on the 17th hole of the professional course will be rewarded with a BMW i5 M60.
The BMW Group has a well-established relationship with this sport, through which it also organises its own global golf tournaments.