Under the management of the same team that has been organising the Mutua Madrid Open since 2002, the Open de España has been revamped in 2021 to become an exclusive event that takes golf to a new level. As part of this process, brands and companies now have a unique opportunity to associate themselves with a prestigious global event.
National and international exposure of the companies is guaranteed both on the course (greens, tees) and off of it (commercial zone and activations), giving brands significant visibility.
The ties between brands and the Open de España go far beyond on-course advertising. The aim of the organisation is to provide a stronger brand experience, creating new sponsorship channels within the world of golf.